Voters want to feel that you value them, individually. There is no better way to do so than to take time out of your day to knock on their doors. It’s that simple.
Despite how significant this simple task can be, most politicians hate it. From my experience, most politicians are introverts. The others are woefully over-confident. As such, the introverts are too shy to meet strangers and the extroverts are generally too confident to “waste time” knocking on doors. Both categories face enormous obstacles: themselves.
If you find yourself making excuses for why you cannot knock on doors today, you likely fall into one of these categories. Get over yourself. Get out there. Win votes.
Never underestimate the value of a candidate standing on someone’s doorstep. It provides an unparalleled opportunity for you to show voters how much you value them. Sending a staffer is good, but it does not have the same effect.
Think about it. If a candidate for your party’s presidential primary rang your doorbell, you would be very impressed. You would probably even vote for that candidate. If that same candidate’s staffer rang your doorbell, you would probably be impressed by the campaign’s management and maybe even the staffer, but you would not be directly impressed with the candidate. You wouldn’t necessarily feel a connection to the candidate or that the candidate values you as an individual. It’s too distant of a connection.
- Knock on doors every chance you get.
- Skip the banquet and spend the evening meeting the neighbors. At the banquet, you will likely find only a few undecided voters. Your neighborhood, on the other hand, is probably filled with dozens or even hundreds of undecided voters.
- If you cannot personally pound the pavement, instruct your staffers to use the following greeting: “Hi. My name is [staffer’s name]. [Your name] asked me to stop by and let you know about…” This lets the homeowner know that you – and not your staffer – are reaching out to them.
- Don’t walk on the grass or through the shrubs.
- Wear a pin to identify yourself as a candidate and not a salesperson or a Jehovah’s Witness.
- Bring swag – not flyers. People love free stuff. Give them a branded keychain or a calendar magnet (with election day highlighted, of course). Your flyer will go right into the trash, but your cheap, branded, plastic sunglasses will live on for months. Also, don’t forget the kids and the pets, but avoid consumables.
- Invest in hand-sanitizer, but never use it in pubic. A sick candidate is a useless candidate.